methodology

In general Seana believes in a co-ordinated marketing approach bringing together the three areas of :

Word of Mouth Marketing

Traditional Marketing

Internet Marketing

Which all feed customer/prospect data into a common database.

An analogy for our approach is a “ marketing engine “ that has 3 cylinders ( representing the 3 areas of marketing ) and the crank ( which is the database ) that drives the business ( vehicle ) forward.

Seana also believes strongly in  “ targeted  marketing “. i.e. accurately identifying your target market and marketing effectively to that target market in the best and most effective way.

In addition Seana assumes that there is a  clear, strong brand ( Name, logo, strapline ) and that this is used consistently.

<<< Back to previous page

 

Seana Hospitality

seana disclaimer